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Strategic Social Media Use to Grow Networks & Transform Communities

Friday, 23 March 2012 from 9:00 AM to 5:00 PM (GMT+1000)

Melbourne, Victoria

Ticket Information

Ticket Type Sales End Price Fee Quantity
Workshop Registration (non-member)
Registration includes optional 30 min follow-up campaign or communications strategy session via skype.
Ended $145.00 $0.00
Collaboratory Melbourne Member Registration
Registration includes optional 30 min follow-up campaign or communications strategy session via skype.
Ended $125.00 $0.00
Hub Melbourne Member Registration
Registration includes optional 30 min follow-up campaign or communications strategy session via skype.
Ended $125.00 $0.00
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Event Details

The use of social media and other web-based platforms has transformed the way we connect, communicate, build community and make change. 

Networked communities and organisations now have the ability to learn, share, collaborate and have an impact more quickly, across distances and with less cost than ever before. 

Join communications strategist and digital media practitioner David Hood, for this practical one day workshop packed with knowledge and insight from over five years of experience working with social entrepreneurs, communities of change-makers, and leading organisations including Greenpeace, Hub Melbourne, RMIT, School for Social Entrepreneurs and TEDxMelbourne.

You will discover the real potential of social media beyond the basics, and learn how you can:

  • provide engaging ways to attract supporters and enable action
  • build a network of advocates that can amplify your message and extend your reach
  • design a campaign that can influence its primary target AND transform communities 
  • develop a communications strategy that could get your important message out to 100,000s of people via the web AND traditional media
  • reach out to key influencers and potential partners
  • raise funds and collaborate effectively online 

Together we'll explore the opportunities that effective, strategic use of social media have to offer, and discover ways that these rapidly evolving platforms can help bring about meaningful social change.

You'll be taken through theory of change, campaign design, best practice in creating and sharing content, building community and providing pathways to action. 

We'll focus on the strategic use of:

  1. Facebook - Pages and Groups
  2. Twitter
  3. LinkedIn
  4. YouTube
  5. Flickr & Instagram
  6. WordPress, Tumblr & Posterous (blogging)
  7. Google Docs
  8. Eventbrite, Meetup and Storify (events)
  9. Mailchimp (email & newsletters)
  10. mobile apps
Workshop participants should have working knowledge of facebook and an active twitter account. 
 
Registration includes optional 30 minute follow-up campaign or communications strategy session with David via skype.

Lunch, morning tea and afternoon tea provided.

To provide an optimal learning experience workshop size will be kept to 15 participants. Please register early to ensure your place.


 

David Hood has been working with not-for-profits and community organisations for over 15 years - including more than three years at Greenpeace Australia where he worked in Communications and Public Engagement and was the Campaign Project Leader on the successful viral campaign against Nestle for deforestation.

In the last five years David has experienced the growing effectiveness of the web and social media to connect and enable communities to come together, collaborate, and take action on issues ranging from malaria and climate change, to mental health and girls' education.

The use of social media has been deeply integrated into David's current projects as founder of Doing Something Good, host of The Collaboratory Melbourne and producer of the Gathering Unconference. His mission is to realise the potential of the strategic use of the social web, emerging models for business and collaborative networked communities to build better futures for all, together.

A recent graduate of the School for Social Entrepreneurs program, David was recently named Victorian Social Entrepreneur of the Year.

When & Where



Hub Melbourne
673 Bourke St
Melbourne, Victoria 3000
Australia

Friday, 23 March 2012 from 9:00 AM to 5:00 PM (GMT+1000)


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Hosted By

Doing Something Good



Doing something good? Together, we'll do something better.

We connect people and organisations doing something good from across sectors and diverse disciplines, and facilitate opportunities for collaboration through face-to-face events and online platforms.

We offer programs to build your capability, grow reach and increase impact. We work with you to co-create campaign and communications strategies with positive social and environmental outcomes.

We partner with you to develop projects with your community, harnessing the potential of emerging technologies, systems and networks to build better futures for all, together.